Index of Z:\Archivists • 06 • Lynda\Developing Ideas and Advertising Concepts | ||
 Up one directory... | ||
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 01 Introduction | ||
| 02 The Client | ||
| 03 Challenges Around Every Corner | ||
| 04 Establishing Core Values and Seed Phrases | ||
| 05 The Free-Association Process_ Finding the Raw Ingredients | ||
| 06 A Concept is Born | ||
| 07 One Great Concept Deserves Another | ||
| 08 The Rough Sketch | ||
| 09 Degree Thinking_ Does Your Concept Have an Evil Twin_ | ||
| 10 The Revised Sketch_ How to Make Your Great Concept Even Better | ||
| 11 The Refined Sketch_ Tweak Tweak Tweak | ||
| 12 The Final Selection_ And the Winner Is | ||
 Developing Ideas and Advertising Concepts-description.txt | ||
| Ex_Files_Dev_Ideas_Concepts.zip | ||